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Shoe-making enterprises are all sick! Apple's OEM model hacks the gross profit of the shoe industry?
From: Guangzhou Rocmachine Co., Ltd Post date: 2020-05-27



According to Taiwanese media "CTWANT": Taiwan's footwear industry was affected by the epidemic, and then suffered from Apple's Apple OEM model to slash gross profit, which led to the closure of the two major shoemakers and Hongfu. It is understood that after Apple CEO Cook was promoted to chief independent director of NIKE in 2016, he has thrown shock bombs at the meeting in recent years, questioning "Why the gross profit margin of mobile phone manufacturing can be lower than 3%, but the shoe manufacturing has 8 %? "



Taiwan's footwear industry has a total of 3,000 shoe factories in the world, and every third pair of shoes is made by Taiwanese manufacturers. Since this year, the footwear industry has been affected by the new crown epidemic, and major brands have cut orders by more than 80%. "The footwear industry has always been the cradle of Taiwan's creation of billionaires. Most of the stocks are not listed, and few people know their details. But Cook applied the Apple foundry model to the footwear industry, and the entire industry has experienced unprecedented pressure. In addition to the impact of the epidemic, this time the shoe-making enterprises suffered from all kinds of illnesses. The larger the scale of the factory, the greater the pressure. It is described as "the tragedy of the shoe-making industry in a hundred years!"




A person in charge of a major Taiwanese shoe manufacturer said that the Taiwanese shoe industry was affected by the epidemic, and then suffered from Apple ’s Apple OEM model to slash gross profit. As a result, the two leading shoemakers, Baocheng and Hongfu, all heard rumors of closing factories and laying off employees Xie Jinhe, chairman of the letter media, also said that this is a tragedy of the shoe industry once in a century. Cook put the Apple model on the head of the shoe industry. This is a lethal force!


In the 1980s, Taiwan's shoe-making industry made a name for itself, including Hongfu, Baocheng, Fengtai, Yuqi, Longdian, Qinglu, Kainan, Jiuxing, etc., all of which are internationally renowned OEM shoe factories. Xie Jinhe, chairman of Caixin Media, said that Taiwanese companies are world-leading in this field. Baocheng and Fengtai, both listed companies, are leaders. This is a low-profile advantage industry that Taiwan is not too public, but has created many billionaires, but this time the outbreak of the shoe industry has become a severely affected area.





This month, Baocheng first reported unpaid leave, and then layoffs. Mao Tau pointed to Baocheng Princess Cai Peijun, but recently the Hongfu Industry of Douliu laid off 30,000 people without warning. Hongfu stock was not listed, but it was a system. The second largest foundry of the shoe industry, from Baocheng to Hongfu, has been raising alarms. In addition to the epidemic hitting the entire industry, the entire shoe industry has seen a huge change in the industrial ecology. That is, the shoe manufacturer NIKE hired Apple in 2016. Computer's Cook served as the chief independent director and applied Apple's foundry model to the shoe industry, which also caused a huge impact on the shoe industry.




库In the Apple supply chain led by Ke, the gross profit margins of foundry manufacturers are all below 3%. He thinks that the gross profit margins of shoe manufacturers are 8% and some 20%. He feels unbelievable. Unprecedented pressure on the entire industry, coupled with the epidemic impact, this time the shoe-making enterprises are suffering from all kinds of diseases, the larger the factory scale, the pressure is also increasing, this is a tragedy of the shoemaking industry once in a century, Cook put the Apple model In the footwear industry, this lethality is powerful!



Dapeng adheres to its inner conviction and constantly strives for excellence. It always keeps in mind the corporate mission of "down to earth, setting a good example for the industry, and guiding the healthy development of the shoe industry", constantly strengthening internal cultivation, and serving you with a grateful heart! Choosing Dapeng machines is even more powerful! Choosing Dapeng is to choose a practical, responsible and honest equipment supplier!



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